Are Women Afraid to Own a Business?

by financialmom

in Business, For Women Only

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Being a new business owner myself, I have been thinking a lot about women business owners. This post is very personal, as I had to work through all of these things on  my  journey to business ownership.  If you had asked me even 5 years ago if I would ever start my own business, I would have probably told you pigs would fly before that would happen icon smile Are Women Afraid to Own a Business? .

Women are very good at talking ourselves out of doing things outside of our comfort zone. The inner dialogue we have with ourselves can be  very self-destructive to our God-given destiny.   Reading about all the obstacles I set up for myself will help you break through your resistance.  Believe you can invest in yourself by owning your own business!

Here is the list of reasons (excuses) I gave myself for waiting to start a business:


Women have a very big need for security. It has been documented a woman’s biggest fear is we will end up a bag lady on the street.  So it is very easy to say it’s safer to work for someone else.  It’s more secure to have someone else pay our wage/salary, and let them have all the (perceived) headaches of business ownership.  The truth is we should have learned in the recent economic crisis the safest place to be is in the owner’s seat.  There you are the one making the employment decisions.


Who has the time to start a business? In addition to working full-time, taking care of my family, making music at church, and other volunteer work, there are not enough hours in the day.  Of course, if you want something in your life to change, you need to somehow make the time.  Decide your time is valuable enough to invest in yourself, rather than in other things you do in your precious spare time (watch TV).


Can I afford to start a business? Don’t I need a lot of money to do that?  And the amount of money we think we need grows bigger and bigger, until it becomes what we think is an insurmountable obstacle.   I allowed myself to think this for a long time.  I used the excuse that I committed to running my business debt-free to make the mountain larger than it needed to be.


What if I fail? This is one of our biggest fears, and also one of most false.  How do you know unless you try?  And what about some of the most admired people we know, like Thomas Edison and Benjamin Franklin, who failed their way into success?  This is your ego getting in the way.  Get over it.


Will I have any customers? From my perspective, I worried needlessly that some of my clients would not continue to work with me.  Really?  The truth is all my clients have been extremely supportive of me starting a business.  So supportive I feel foolish I ever for one moment entertained the thought.  This is not to say you don’t need to do the due diligence to determine if you have a market for your product or service.   There are no guarantees.  You still need to do the work.

Work from Home

Will people think I am not professional if I work from home? It has been my dream for a long time to work from home.   I still persisted in the belief it may not be good for business.  Stop putting what you think are other people’s expectations into your reality.  You are creating your ideal life, and only you are responsible for being professional, no matter where you work from.


All of these things come down to trust. Trusting that God placed this desire in your heart for a reason, and it will all turn out for good.  Trusting God enough to place Him as head of your business, and asking Him to help you be wildly successful.   Asking Him to help you break down your obstacles (resistance) every day.  If this speaks to your heart, what are you waiting for?

If you would like more information on this topic, please listen to my Intelligent Investing radio show called Why Women Should Be Business Owners, by going to my Toginet radio page, or you can download it for free on ITunes.

New Profile Pic 2599R Are Women Afraid to Own a Business?Pamela Otten is CEO of Pamela Otten LLC, a Registered Investment Advisor.  She loves to work with women business owners and entrepreneurs, and women in transition due to job change, death, or divorce.  Pamela will help you set and reach your financial goals, educate you to understand your investments, and teach you how to do more charitable giving.  Pamela is a Qualified Kingdom Advisor (, trained and committed to integrating biblical principles with her investment advice.

cc smallest Are Women Afraid to Own a Business?Photo Credit – ktylerconk

Financial Planning, Investment Advice, and Investment Management provided through Pamela Otten LLC, Registered Investment Advisor.

The opinions voiced in this material are for general information only, and are not intended to provide specific advice or recommendations for any individual.  To determine which investment(s) may be appropriate for you, please consult your financial advisor prior to investing.

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{ 6 comments… read them below or add one }

Pat Cruickshank April 25, 2011 at 10:59 pm

I loved reading this. You write just what I think. It is awesome. Such a nice looking blog with good content. Pat


Lori April 26, 2011 at 6:42 pm

Great post. I laughed out loud when I got to pigs fly comment and the picture made sense. Love it!
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Phil Holleman April 27, 2011 at 9:20 am

This is a great post, for us guys as well as the ladies. I had a lot of the fears you write about before I took the plunge into business.
Phil Holleman´s last [type] ..I Didn’t See It Coming!


Anastasiya Day April 27, 2011 at 1:40 pm

Great post and so easy to read!
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Sadie April 28, 2011 at 4:30 pm

Thanks for the transparency. Love the flying pigs!


Olga Hermans April 30, 2011 at 4:29 pm

Like we learn from Sandi, we have to work the work we need to do and one of them is stepping out of our comfort zone. It is true that people look at you funny when you tell them you have your own business at home… but I don’t mind any more. I am one of your group, i am going to build it no matter what. Thanks Pam!
Olga Hermans´s last [type] ..Confidence is Required


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