What You Want From Your Financial Advisor (Part 2 in a Series)

by financialmom on January 20, 2011

in Financial Advisor

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In my previous post (What Your Financial Advisor Wants From You), I listed the things Financial Advisors want from their clients.  It’s only fair to give clients their say as well, so after a very scientific study (asked a bunch of people), here’s what you want from your Financial Advisor:

Trust

It should not be a surprise that trust tops the list. In this era of Ponzi schemes and economic downturns, clients want and need a Financial Advisor they can trust.

If you don’t trust your Financial Advisor, it’s time to get out there and find a Financial Advisor you can trust!

Honesty

Next to trust, clients want a Financial Advisor who will be honest with them. Clients may not always want to hear what the Financial Advisor has to say, but if they are going to trust their advisor, absolute honesty has to be the rule.

Relationship

Clients want a relationship with their Financial Advisor, beyond the investment recommendations. They want to know about the spouse, the kids, the hobbies of their advisor – and, clients want their advisor to know about their family and hobbies too.  They want a personal relationship – this is what develops trust.

Competence

Can you believe it – clients want a Financial Advisor that knows what they are doing!!! This doesn’t mean they expect their advisor to be perfect – but they do expect a professional level of competence in financial knowledge.

Communication

Clients also want their Financial Advisor to communicate with them. If a Financial Advisor doesn’t communicate, clients will wonder if everything is okay.   Then they may start to worry, and think something is wrong.

Although most clients want and need communication, they differ in how they want their Financial Advisor to communicate with them, and how often.

Some clients prefer telephone, some prefer email, and some prefer snail mail. Some clients don’t want to hear from their advisor more than quarterly.  Others need communication on a much more frequent basis.

Advisors need to ask what their clients prefer in the area of communication.

Firm

This is a very interesting one – clients don’t want their advisor to be pushy, but they do want their advisor to be firm. Smart clients know one of the best things their advisor can do for them is to keep them on track when they start to waver from their financial plan.

Recommendations

Clients want investment recommendations from their Financial Advisors. But it doesn’t stop there.  Clients want to know their Financial Advisor is giving them recommendations that are in their best interests – not in their advisor’s best interests.

In other words,  clients don’t want to  wonder if  their advisor is recommending a particular investment to them because the advisor wants to win a contest for a free vacation.

Education

Most clients want education from their Financial Advisor, at minimum so they can understand the investment recommendations being given to them.

Smart advisors know that educated clients are the best clients. Advisors should want to educate their clients as much as possible.

Passionate

Clients want a Financial Advisor who loves what they do, and really cares about their clients. Clients understand Financial Advisors need to make a living too, but they don’t want it to be only about the money for their advisor.

Successful

As Dave Ramsey likes to say, “Don’t take financial advice from broke people!”  Enough said.

New Profile Pic 2599R What You Want From Your Financial Advisor (Part 2 in a Series)Pamela Otten is CEO of Pamela Otten LLC, a Registered Investment Advisor. She loves to work with women business owners and entrepreneurs, and women in transition due to job change, death, or divorce. Pamela will help you set and reach your financial goals, educate you to understand your investments, and teach you how to do more charitable giving. Pamela is a Qualified Kingdom Advisor (www.kingdomadvisors.org), trained and committed to integrating biblical principles with her investment advice.

cc smallest What You Want From Your Financial Advisor (Part 2 in a Series)Photo Credit – TerryJohnston

Financial Planning, Investment Advice, and Investment Management provided through Pamela Otten LLC, Registered Investment Advisor.

The opinions voiced in this material are for general information only, and are not intended to provide specific advice or recommendations for any individual. To determine which investment(s) may be appropriate for you, please consult your financial advisor prior to investing.

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